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May 3, SJC


April 21, 2017

Successful businesses know it is important to periodically evaluate their business model to make sure it is providing the most value to their customers which, in turn, creates value for the business. Remember when Apple almost went bankrupt? Evaluating their business model and thinking creatively moved them from the brink of disaster to the world leader they are today. Today, many companies use Design Thinking to create innovative business models. Whether you just have an idea for a business or are long established, Design Thinking is a cutting edge method for developing or pivoting your business model.

San Juan College Enterprise Center and New Mexico State University (NMSU) Arrowhead Center are sponsoring “Business Model Innovation through Design Thinking” on May 3, 2017 at 5:30-7:30. The workshop will be at the San Juan College Quality Center for Business 5101 College Blvd. Room 5017. The workshop is free to the public but registration is encouraged. Register at https://universitycenter.eventbrite.com.

Business Model Innovation is about finding new ways to create, deliver, and capture value for the customer and the business. In this experiential workshop, participants will learn how to systematically and pragmatically approach business model design using the Business Model Canvas, create prototype business models, apply consumer insights to pivot a business model, and differentiate a business model using Blue Ocean strategy.

The speaker is Estela Hernandez, Fund Manager of the Arrowhead Innovation Fund at NMSU. Hernandez launched a design strategy firm in Las Cruces, New Mexico, in August 2012 where she works at the intersection of design thinking and business strategy, helping entrepreneurs and startups design innovative business models and compelling customer experiences using new frameworks and tools. Since 2013, she has served as an Enterprise Advisor at Arrowhead Center where she teaches design thinking innovation and advises clients of the Arrowhead Technology Incubator and Studio G student business accelerator. Estela earned her MBA in Design Strategy from the groundbreaking program at California College of the Arts in San Francisco. She is a Kauffman Fellow, a member of a distinctive world-wide network of expert innovation investors who provide smart, connected capital to fuel entrepreneurial change.

NMSU Arrowhead Center offers programs, services, and resources in intellectual property, technology commercialization, sponsored research, business creation and development, and entrepreneurial training.

For more information, contact Judy Castleberry, Director San Juan College Enterprise Center, at [email protected] or 505.566.3699.


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