Aztec is New Mexico True
by Debra Mayeux
City joins statewide advertising campaign
The city of Aztec is one of 25 communities across New Mexico to partner with the state on the New Mexico True tourism project. The campaign brought a film crew to the town the week of July 13 to develop a 60-second commercial highlighting Aztec’s treasures.
Mayor Sally Burbridge met with the film crew on July 9 and began discussing plans and locations for the shoot. “The commercial will highlight all the wonderful things we have, who we are and what assets we have – the things that make us unique,” she said.
Some potential locations to be included in the commercial are the Aztec Arches, Aztec Ruins, the Aztec Museum and Pioneer Village, Sutherland Farm, Wines of the San Juan and all of the businesses in Historic Downtown Aztec.
“It was really nice to sit down and brainstorm with them,” Burbridge said, adding that sometimes people take for granted the assets in their community, but this was an opportunity to discuss them and look at their
Burbridge said she believes the New Mexico True campaign has done a wonderful job marketing the state. It began in early 2012 and was promoted by the state’s tourism department. The campaign celebrated the “adventures steeped in culture” a visitor can experience in New Mexico. Following the initial rollout, communities had an opportunity to use free resources to market themselves.
“We wanted to make it easy for communities to be part of something bigger,” Tourism Secretary Monique Jacobson said. “We know it is important to have a unified voice in the marketplace, so we looked for ways to help communities come onboard with the New Mexico True campaign. In doing so we have both improved the quality of ads reaching travelers and helped our cities and counties extend the impact of their advertising budgets.”
Tourism officials say community involvement in the campaign allows cities like Aztec to have a greater impact in the market because they are able to spend less on design and free up more money for media buys. The message of New Mexico True also provides consistency for travelers and potential visitors.
Aztec joined 25 other communities agreeing to apply their own dollars to the New Mexico True brand to their marketing efforts bringing the total dollar value of contributions to an estimated $2 million.
“It is gratifying to see so many New Mexico communities working together to create a unified message about our wonderful state,” Governor Susana Martinez said. “The New Mexico True campaign has proven to be a powerful and successful tool in increasing tourism revenue, thanks in large part to those of you who come on board and brought to life the unique adventures and culture of your area.”
This was exactly the reason for Aztec’s involvement, according to Burbridge who said she wanted to let the rest of the world know that Aztec isn’t just a barren desert. “We are a vibrant community with things to do.”
Burbridge is excited to work on this campaign, and she pointed out that once the commercial is completed, the city will own the rights to it. It can be used at various venues and events to market the community and even be played in hotels to encourage visitors to explore and discover how Aztec is New Mexico True. As part of the New Mexico True campaign it will be aired Sunday mornings every other week over the course of 12 months in three television markets - Albuquerque and Santa Fe, El Paso, Texas and Las Cruces, and Lubbock, Texas. The videos also will be on NM.org and on YouTube.
Farmington Museum celebrates Connie Mack!
Join us at the Farmington Museum to view the new exhibit, Knocking it out of the Park: Celebrating 50 Years of Connie Mack on display from July 26 to November 1. The Farmington Museum is proud to present this exhibit honoring Farmington’s rich baseball heritage and the legacy of baseball in America. The Farmington Museum wishes to invite the community to an opening celebration reception for this exhibit on Saturday, July 26 from 6:00 to 8:00 p.m.
In conjunction with the Knocking it out of the Park: Celebrating 50 Years of Connie Mack exhibit, the Farmington Museum will host the first ever Outdoor Movies at the Museum! This year, in honor of the 50th anniversary of the Connie Mack World Series, the Museum will be presenting classic family-friendly baseball movies, July 19, 26, & August 2, on a big screen at the Farmington Museum. Be sure to bring a lawn chair, a jacket, and lots of snacks!
Field of Dreams, July 19, 9:00 p.m.
A League Of Their Own, July 26, 9:00 p.m.
The Sandlot, August 2, 9:00 p.m.
Fifty years ago, a delegation of Farmington businessmen traveled to the American Amateur Baseball Congress Annual Meeting in Chicago in what many thought was a futile effort to bid on the 1965 Connie Mack World Series. The delegation presented a convincing story and won the bid by one vote. 2014 marks the 50th year Farmington has hosted the Connie Mack World Series. It is not by chance or by accident that this tournament continues to be a success. It has been a team effort from the beginning. Since Farmington hosted its first tournament in 1965, the Connie Mack World Series has grown to be the largest and highest esteemed tournament in the realm of amateur baseball.
The Farmington Museum at Gateway Park is located at 3041 East Main Street in Farmington.
For additional info, call (505) 599-1174 or go to www.fmtn.org/farmingtonmuseum.
The Aztec Local News (TALON) is published semimonthly, on the 1st and middle of each month. As a community-input newspaper, serving the Aztec, Bloomfield, Cedar Hill, Center Point, Flora Vista, Navajo Dam, and Blanco areas, we welcome stories, news, events, poetry, photos, etc. from area residents. Please call 334-1039, fax 334-1551, or e-mail us at: firstname.lastname@example.org, to give us your input.
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Editor & Publisher: Candy Frizzell, 505-334-1039
Journalist: Katee McClure, 330-4616
Reporter: Debra Mayeux
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